Pictured above is our friendly and knowledgeable sales team. Top photo from left to right: DJ Soklow, Mike Chaput, Tracy Consoli and Steve Hardy. Bottom photo: Steve Wurster, Laura Eltherington, Randy Carpenter and Ginger Volkman-Graffy.
In a business where sales result from incoming mail and phone orders, the salespeople have a very important yet slightly unusual role. Their primary task is not really to sell; rather, they assist customers who want to place orders. At the same time they cannot be just ‘order takers’. They must be able to understand what is being ordered so that they can notice errors or omissions, and so sell you what you really need.
We believe the ideal salesman should have the following: a complete understanding of our company policy and procedures; first-hand knowledge of the close to 16,000 parts we stock; an intimate understanding of every model of car for which we sell parts; complete familiarity with every catalog we’ve ever published; a never-failing sense of humor and the stamina to field calls virtually non-stop for eight or more hours a day. In addition, some of our customers also expect the salesmen to know how long it takes a truck to go from California to any town they’ve never heard of, to diagnose engine problems from verbal renditions of the noise it’s making, or predict to the minute when an overseas supplier will get his backorder to us!
How well does our sales force measure up to our ideal? We, and most of our customers it seems, think they do a pretty good job! When you call, we can assure you of a courteous, friendly voice to help you. If you have a question which the salesman cannot answer, they’ll transfer you to one of our managers or arrange for you to be called back. None would be so bold as to claim to know everything but they all make every effort never to ask the same question twice! You can be assured your order is getting the best possible attention when you call us.
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